Why Advertising Shapes the Tech Economy

Daniel Joseph


Paris Marx is joined by Daniel Joseph to discuss why advertising is central not just to the tech economy, but modern capitalism itself, and how the business models of companies are increasing shaped by serving ads and collecting data to inform them.


Daniel Joseph is a Senior Lecturer of Digital Sociology at Manchester Metropolitan University. He’s also written for a number of publications, including Briarpatch Magazine, Motherboard, and Real Life Magazine. Follow Daniel on Twitter at @DanjoKaz00ie.

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